A PLATFORM OF LEADERSHIP STORIES TOLD IN THE FIRST PERSON TO INSPIRE MANY MORE STORIES ACROSS THE GLOBE. WATCH NOW!
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GET TO KNOW THE LEADERS OF THE FIRST SEASON AND THEIR INSPIRING STORIES
ALAIN DE BOTTON,
A philosopher of the modern times
CARLOS MOEDAS,
A passionate advocate for diversity and institutions
DIANA GOMES DA SILVA,
A brave pilot for brave flights
GARRETT MCNAMARA,
A fierce surfer with a cool mind
GARRY KASPAROV,
The chess grandmaster and political activist
JACK WELCH,
A legendary CEO
JOANA ASTOLFI,
The architect with an artist’s soul
JOÃO VIEIRA DE ALMEIDA,
A brave lawyer and leader
JOÃO MEDEIROS,
A man of physics, cosmos and writings
JOHN SMIT,
The rugby captain who inspired his team to greatness
JOSÉ AVILLEZ,
An awarded chef with a star team
JOSH VALMAN,
A young entrepreneur accelerating innovation
KEVIN ROBERTS,
A leader of love brands
LINDA ROTTENBERG,
A high-impact entrepreneur
MARTIM SOUSA TAVARES,
The maestro who loves sharing his passion for music
MIGUEL STANLEY,
A dentist for greater smiles
MINNIE FREUDENTHAL,
A doctor to improve our way in life
NICHOLAS BOOTHMAN,
A revolutionary best-selling author
RUI MOREIRA,
A politician committed to culture
SUZY WELCH,
A forward thinking journalist
TAL BEN-SHAHAR,
An inspirational teacher that is all about happiness
TIM VIEIRA,
An entrepreneur for good
VASCO DE MELLO,
The leader of a family business legacy
VHILS,
An outstanding international artist with a social impact
THERE ARE PEOPLE YOU NEED TO KNOW
In this platform you will find leaders who dared to share with us their life and career story. These are people whose occupations range from the corporate world to the arts, academia to sports, science to philosophy, politics to planet conservation. Their backgrounds and nationalities might diverge, but every single one of them embodies a true 21st century leader.
For each leader, there is a dedicated page on this platform, gathering information such as biography, video, latest books, official website, key concepts and quotes. All of this makes the Leaders in Action platform a beautifully curated library of remarkable leadership stories.
INSPIRING STORIES TOLD IN THE FIRST PERSON
There are people you should know.
People who empower others.
People who create ideas.
People who make things happen.
People who trust intuition.
People who make the difference.
People who assume their gift.
People who act with a higher purpose.
There are people who can inspire you for a greater tomorrow.
Welcome to Leaders in Action Society.
WHAT WE ARE
Leaders in Action Society is a platform of inspiring stories told in the first person through intimate and memorable conversations with some of the great leaders of our time – people whose occupations range from the corporate world to the arts, academia to sports, science to philosophy, politics to planet conservation. Their backgrounds and nationalities might diverge, but every single one of them embodies a true 21st century leader. These stories are made into compelling videos that can reach millions of people around the world, powering conferences in various cities, reflections and debates at schools and universities as well as special learning moments at corporations.
It is an ambitious and beautiful media project, with strong inspiration, education and training traits, designed to unleash the leader that exists inside each of us.
WHY WE DO IT
At the core of this project is a deeply-held belief that each and every one of us has a unique gift. If we take this talent, and put it into action we have the potential to propel not only ourselves, but those around us further. We strongly believe that inside all of us, there is a leader waiting to be empowered.
We also believe in the power of storytelling. People inspire people, and a well-told story can have effects that ripple far and wide. We operate in a digital world, where communication is easier than ever, and we want to harness this power to amplify the right ripples. The ripples that can change tomorrow for the better.
Leaders in Action Society is a learning and networking platform where the life stories, knowledge and ideas of some of today’s greatest leaders can be shared, in the hopes of being a catalyst for change.
HOW WE DO IT
The journey begins with great conversations with even greater people. We travel extensively around the world to find the curating incredible men and women who we will be featuring – people with a great deal to share their ideas and experiences and to teach and inspire others.
These conversations, conducted by Carlota Ribeiro Ferreira and Tim Vieira, are then edited into 20-minute episodes. Each episode is totally dedicated to a leader’s life, story and purpose. That is why in every episode we dive deep into these leaders’ life lessons, what brought them to where they are now, what were their most challenging experiences and greatest achievements, what were the turning points of their careers and who were the companions along the way. Every episode is both informative and inspirational in the hopes of igniting and empowering the leaders within our viewers.
In addition to the episodes online releases, with translation and subtitles in 4 languages, we also organize guides to think deeper about each leader’s story that will give some ideas and suggestions to teachers and lecturers from around the world to develop stimulating reflections and debates in their classes, inspiring students to embrace a ‘unleash the leader in me’ attitude towards the future and to make the difference at a larger scale.
Leaders in Action Society, is a platform of content and initiatives designed to be learning and contribution experiences to everyone. It’s an ever-evolving project, and its growth is not only dependent on us and the people we feature, but also on you, an audience who wants to learn and be inspired. Our platform and our initiatives are meant to be an open dialogue, where all of us can communicate and collaborate. We want to nurture and develop a culture of Leaders in Action and all of us to strengthen it around the world.
WHEN WE DO IT
Leaders in Action was launched on Thursday, October 3, 2019, with the airing of the first episode of Season 1. From then on, new episodes became available online, every two weeks, bringing leadership stories that are captured and filmed all around the world.
We are now working on Season 2 that will be launched on October, 2023! Stay tuned.
TOGETHER FOR A GREATER TOMORROW
In this section you will find all the partners who are involved in this project so far. These are companies, institutions, people who believe in our purpose of building a greater tomorrow for everyone thanks to the life stories, knowledge and ideas of some of today’s greatest leaders.
By clicking on the names below you will have access to a page dedicated to each specific partner, gathering information such as who they are, what they do, official website, and why they got involved in this project.
INSPIRE AND EMPOWER YOUR STUDENTS
In this section you will find our suggestion of short inspirational guides to use in class with a view to spark debate and learning dynamics among students. These guides will help you conduct your students through the videos and other relevant information about the leaders. They will help raising interesting topics and questions that can be discussed in class and put into practice in students and teachers’ lives.
If you are a teacher and would like to receive these guides, please fill in the relevant form below.
If you are a high school teacher
If you are a university lecturer
THE TEAM BEHIND THE SCENES
Meet our team. We have different backgrounds and diverse personalities. We also have important things in common: We like diversity and complementarity. We are curious. We are passionate about the world. We vibrate with the future. We believe all of us have an enormous role to play. We love to embrace great ambitions and make way for growth. We find flow when we are inspiring people to go beyond themselves and companies to go beyond their boldest goals. And we want to make this project great for everyone.
Carlota Ribeiro Ferreira
Founder and CEO, Curator and Interviewer
Carlota had twelve years of experience in the world of media before founding WIN World in 2008. She is enthusiastic about strategy and development of new businesses, as well as a believer in the transformative power of media, knowledge and education. She created WIN World with the mission to inspire leaders and organizations for the future by creating state of the art content, media projects and events. Carlota understands that people inspire people, and that by facilitating encounters between forward thinking leaders, change and progress can be achieved. As a media business woman, tremendously passionate about knowledge, education and the world, Carlota and her company WIN World work for the creation of inspiring and transformative learning experiences that can touch millions of people across the globe.
Carlota holds a Business Administration degree from Instituto Superior de Gestão, a degree of Special Studies in General Management from Harvard University and an Advanced Management Program with Jack Welch. Today, she belongs to the board of directors of Harvard Club de Portugal. Beyond business, Carlota loves travelling, living outdoors and doing sports, being super addicted to waterski and mountaineering. Carlota has two wonderful sons, for sure her best inspirations – Vasco and Sebastião!
ONE PERSONALITY TRAIT: Determined.
SOME WORLD CAUSES: Organization and dissemination of knowledge, modern and empowering education, positive and impactful media.
FASCINATED BY: Inspiring thinkers and doers. People committed to making a difference and creating a greater tomorrow.
Tim Vieira
Entrepreneur, Interviewer
Tim was born and raised in Johannesburg (South Africa). With an early penchant for business, his entrepreneurial journey started in the 90s with the foundation of his first company, a brewery, while still at university. He soon became a serial and successful entrepreneur and an expert in media. In 2001, Tim saw Angola as a country with investment opportunities. He owns, together with his partner Nuno Traguedo, Special Edition Holding, one of the most significant media groups in the country, currently employing more than 500 people. Tim also owns media companies in Mozambique and Ghana. In 2015 Tim became well known to the Portuguese audience after having participated as an investor in the first season of the TV show Shark Tank Portugal. Currently, Tim is the CEO of Brave Generation – a company particularly committed to supporting innovative and ambitious Portuguese entrepreneurs, and he is also the founder of one of the most disruptive and promising education projects in the world – the Brave Generation Academy. He also has important investments in Portugal in the areas of tourism, education, agriculture, distribution, IT and film production. Tim holds a management degree from Chicago Booth School of Business.
ONE PERSONALITY TRAIT: Optimistic.
SOME WORLD CAUSES: Entrepreneurship education, enabling knowledge to be shared.
FASCINATED BY: The camaraderie and ethics of the culture of rugby, the warmth of African people.
Benedita Sampaio Nunes
Chief Content Officer
Born to Portuguese parents, Benedita was raised in Brussels (Belgium). She moved to Portugal when she was 20 and then lived in Florence (Italy) and in London (UK) for a while before going back to Lisbon. She used to be a litigation lawyer in a large law firm but her curiosity led her to another path, one that would enable her to explore her creativity in wider realms. At WIN World, she has been involved in the design, concept, research and content development of large and internationally renowned conferences, such as National Geographic Summit. The School of Life Conference, COTEC Europe Summit and Happy Conference. She holds a law degree from the Faculty of Law of the Portuguese Catholic University, and an LL.M. Degree from the London School of Economics and Political Science. She is currently completing the one-year Certificate in Happiness Studies, by the Happiness Studies Academy, whose co-founder is Dr. Tal Ben-Shahar, Harvard PhD. Benedita loves studying, writing, thinking and discussing thought-provoking ideas that help solve problems in new ways.
ONE PERSONALITY TRAIT: Creative.
SOME WORLD CAUSES: Physical and mental health, emotional intelligence education, freedom of expression, real journalism.
FASCINATED BY: The Vikings, French and Russian literature, Middle East issues, the Maori people.
GAIA LUTZ
Content and Research Manager
Born and raised in Rio de Janeiro, Gaia moved to London at 18 to complete her BA in Philosophy. She ended up staying in the British capital for eight years, where she worked as a journalist for Monocle magazine producing content for print and radio as well as live events. Gaia decided to go freelance in 2018, settling in Lisbon where she continues to practice journalism for international platforms. She joined WIN World’s content team, and has been involved in researching and writing for several of the company’s recent projects. Gaia is constantly engaging with those around her and naturally inclined to search for a deeper meaning in things.
ONE PERSONALITY TRAIT: Curious.
SOME WORLD CAUSES: Critical thinking, freedom of expression.
FASCINATED BY: People and stories.
FRANCISCA MAGALHÃES RAMALHO
Designer
Born and raised in Lisbon, Francisca is a real alfacinha, as we say in Portuguese. She soon understood her strong penchant for the creative field and holds a degree in Communication Design from the Fine Arts Faculty of Lisbon. Very curious by nature, Francisca left her cozy city of Lisbon to live six months in the mountains, in Bolzano, Italy, where she integrated a project on Participatory Video and Interactive Design at the Free University of Bolzano. This project called her attention to the importance of design thinking to develop online platforms. This led her to discover her passion for ideas, their power, shape and impact. Through book covers, illustration, scenography… she explores Design as a way of interrelating. Francisca collaborated with studio AH-HA, a design studio based in Lisbon, where she developed disruptive visual narratives. She collaborates with WIN World as Head of Art and Design and has been involved in the concept and design of the visual identity of large internationally renowned conferences, such as National Geographic Summit, COTEC Europe Summit and Happy Conference. Pragmatic while always thinking out of the box, she inspires everyone.
ONE PERSONALITY TRAIT: Resilient.
SOME WORLD CAUSES: Human relations, conflicts, genuine communication among people.
FASCINATED BY: The Nordic cultures.
ANAÍSA RATO
Office Manager
Born and raised in Coimbra, a Portuguese city that is home to one of the oldest universities in the world, Anaísa is naturally welcoming and open-minded. With a view to immerse in the events field, she eventually left her hometown to study Production and Marketing of Events in Lisbon. She also holds a degree in Artistic Studies – Cinema. For 2 years, Anaísa worked mainly as a production assistant in cinema and performance festivals. Then she joined the operational and production team at WIN World and since then she has been involved in the organization of many conferences and public events. In the meantime, Anaísa decided to embrace an international experience and she worked 2 years in Disneyland Paris, becoming very soon fluent in French. She returned to WIN World with that Disney contagious magical glow in her eyes to embrace the job of happy Office Manager. Above all, Anaísa loves music and theater – she sings in choirs since she was a student. She also loves to exercise, travel and spend time with friends.
ONE PERSONALITY TRAIT: Uplifting.
SOME WORLD CAUSES: Food waste, climate change, sustainability.
FASCINATED BY: Danish and Japonese cultures.
WE WOULD LOVE TO HEAR FROM YOU
In this section you can find our contacts. Maybe you have an idea you would like to share with us, a leader you would like to recommend, a key concept you would like to indicate, or an improvement you would like to suggest. Maybe you want to know more about becoming a partner of this project. Or maybe you just want to say hi.
Whatever your query, drop us a line to leadersinaction@winworld.pt.
LEAVE US YOUR MESSAGE HERE
GET IN TOUCH
CARLOTA RIBEIRO FERREIRA
M: +351 910 694 645
FILIPA SAMPAIO NUNES